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As Mother’s Day is around the corner, everyone might be curious as to what to purchase for their mothers on this special day. Flower bouquets, chocolates & perfumes are not customers’ first preference anymore, as interactive & trendy gifts are popular these days. If you want your Mother’s Day-themed products to sell much faster, then wrap your products in smart custom packaging that connects directly with the customers.
Smart packaging is not only innovative, but it is also a fun and memorable experience that anyone can offer their mum as a surprise this Mother’s Day. It is being used by famous brands today as both a sales and a marketing strategy.
In this blog, we are going to explain what interactive packaging actually is, 3 innovative packaging ideas, and 2 popular brands that used the same technique to make customers purchase their products within a blink of an eye. Additionally, we will tell you how you can utilise these ideas on Mother’s Day to boost your sales. Sounds exciting? Let’s dive in!
The following are the basics of interactive and smart packaging that you don’t want to miss!
Even before the product is unboxed, the customer’s first contact is usually with the brand’s packaging. In today’s time, creative packaging not only contributes to product experience but also to product sales rates. That’s why we are going to give you 5 ideas that your brand can follow to upscale your Mother’s Day sales and wrap the gifts with some interactive, fun packaging. Let’s begin!
Greeting cards have come a long way and gone beyond traditional paper and ink. Today, the market is full of interactive cards that are a great combination of electronics and print media. Transforming from a thin sheet to a sensory keepsake.
Let’s tell you about some of the popular designs; they include mini LEDS or electroluminescent ink that will illuminate once the card is opened by the customer’s mother. The second famous design is usually embedded with sound chips or music. These small add-ons will add a powerful effect that will not elevate the act of gifting but will turn it into an unforgettable memory.
Mother’s Day Edition: While you wrap and package your elegant products in a gift box, you can place this memorable LED card on top of the box. Ask your customer for a message to add on, and once the mom opens it, it will not only light up the room but her heart, too!
Cylindrical packaging has an advantage over others; you can rotate it to change the design or element printed on it. You can print almost anything on two sides; you can connect some Mother’s Day-inspired pictures on both sides and a wish to celebrate mothers. You can also add quirky humour with packaging for a fun, winning combination of love and jolliness. You can add floral patterns on the box or pink and purple shades to give a Mother’s Day vibe. The cylinder packaging box is not only unique but also trendy and looks perfect for a Mother’s Day gift!
Mother’s Day Edition: You can print on one side a daughter expanding her hands for a hug from her and, on the other side, Mum embracing the hug. You can also print a beautiful note for mothers on one side with “from your loving son/daughter’ on the other side.
We all have done doodling growing up, and it’s a core memory of our lives. Why not make your customers go down the memory lane this Mother’s Day and wrap your products in board packaging? Sounds a bit strange? Well, it’s not! Your customers can write a custom message for their moms once they receive the gift box.
Step 1: Apply a chalkboard paint coating over a sturdy box.
Step 2: Look for the surface; it should be slightly textured and matte.
Step 3: Test the board with a chalk or chalk marker.
Mother’s Day Edition: You can write the customer’s mom’s name or a Mother’s Day quote on the box, which will definitely appeal to your customers to buy your products!
The following are two popular brands that made the headlines for their noteworthy interactive packaging, and you could do the same this Mother’s Day!
In the European market, Pringles is quite famous for its AR-linked activations that are printed on the tin can packaging. They have a variety of games available once you scan the pack. Users who love gaming usually enjoy their snacks in a social setting where they play and eat together. A 30-second short game not only fulfils their desire to play but also matches with a small snack, lunch out.
Mother’s Day Edition: You can also add small QR scan codes on your packaging and offer some custom child-mother duo games to gain virality on social media.
If you run a food brand, then adding a QR code to your packaging will work wonders. Heinz has already run multiple campaigns by custom printing QR codes; once you scan the ketchup bottle, you instantly get 20 recipes! This proves that AR packaging does not always need technical complexity. If you have posted multiple recipes, the customers will likely return again and again to scan the code while cooking again and again.
Mother’s Day Edition: As most moms love cooking, you can definitely print a QR code with multiple recipes on your packaging box. Even if you don’t run a food company. You can still custom-offer them some Mother’s Day-inspired recipes for maximum attention, especially digitally.
Did you know that researcher Don Norman conducted a research study in 2004 that highlighted three distinctive levels of emotional processing, namely reflective, visceral & behavioural? That contributes to the meaning, appearance, and usability of any object. Your brand packaging has to involve all three to engage your customers and especially their moms this Mother’s Day! One that not only delights the eyes but also interacts with them by touch without neglecting the reflective part, i.e., leaving a lasting impression on their minds.
Effective Mother’s Day-inspired packaging involves both novelty coupled with usability. While customers are drawn to your Mother’s Day gift boxes for a surprise, they must get something that is creative yet useful. All the surprising and interactive elements in your packaging should remain effortless while keeping the mother’s feelings valued.
In this blog, we have discussed five interactive packaging ideas that will inspire other brands to follow your lead and will make mothers fall in love with your brand. Here at Your Brand Your Boxes Canada, we have all types of custom boxes available. Check out our special gift boxes on our website; you will definitely love them.
Thank you for reading our blog!
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