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As there are numerous products found on every shelf, capturing the interest of your market audience has become a necessity now. Packaging is a powerful tool to catch your consumer’s attention, and to make that happen, digital printing is the right contender, as it delivers all the great features like high-quality prints, flexibility, and speed that make your packaging truly unforgettable.
Quick insight: Did you know the digital packaging printing market size in 2023 was valued at around USD 27.5 billion with an annual growth rate of around 7.47%? While the fastest-growing sectors remained labels & corrugated packaging. According to a recent report by Global News wire, the market is forecasted to grow to around USD 56.5 B by 2033.
With ultimate benefits such as customisable designs, low waste generation, and prototypes for seasonal packaging, your brand can leave a remarkable impression on your customers. Let’s begin!
Digital printing in the field of packaging refers to the process of printing out a digital file, usually a PDF, JPEG, or PNG, onto the desired packaging material by using a printer.
Digital prints usually use the CMYK colour system for achieving high-quality & glossy colour reproduction from direct screen-to-surface printing.
Contrary to traditional printing, digital printers do not require manual installation, paper rolls, or expensive dyes.
| Feature | Digital Printing | Offset Printing |
| 1. Initial Investment | Low equipment & setup investment | High (plates + press setup) |
| 2. Cost Efficiency | Best for short run & customisation | Best for medium to long runs |
| 3. Design Flexibility | Easy Design Changes Anytime | Changes require new plates |
| 4. Sustainability | Reduced Waste, Less Inventory | Efficient for bulk production |
| 5. Image Quality | High-resolution, high-quality printout | Very sharp, smooth gradients |
Digital press printing in today’s world has a lot of benefits over offset printing and can benefit all businesses in unimaginable ways. It can help out businesses in securing flexibility, cash flow, optimised stock handling, and speedy work delivery, which in turn can make any company’s revenue grow to new heights. The following are the five advantages of on-demand printing:
As quickly as you are done with designing your artwork, a digital printer swiftly starts the printing production process, without wasting any time on printing plates to be created or pressed up to be set.
By digitising the packaging printing process, you can easily save production time, as it simplifies the remaining stages. Another benefit is that it is capable of printing out minimum orders as per the client’s requirement. The overall printing procedure is much faster, qualitative, and much more efficient. Both the retailers and brand owners can equally benefit from this feature, as it also supports prototypes & minimum waste.
Another substantial advantage of digital press printing is that it is cost-effective. When you eliminate custom printing plates along with machine set-up, it not only reduces the overall cost but is also highly performance-driven. A streamlined printing process offers customers fewer print runs, minimising their overall expenses.
The capacity of small and medium-sized businesses to order smaller batches of print material in line with their clients’ demand adds a lot of value to their yearly budget. For instance, reduced risk of supersession & technological redundancy, lower storage cost, and reduced packaging waste.
Limited-edition, seasonal, and personalised packaging grabs the attention of customers like no other. It leaves a great impact on purchase power, increases sales, and makes your product feel exclusive and relevant.
According to a report published by Trust Pulse, around 60% of buyers purchase due to fear of missing out, so it is essential to create a sense of urgency to drive sales. And digital press printing here plays the key role, as it gives power to quickly craft such packaging that is one of a kind and truly in demand.
A weak printing process might let down the most aesthetically designed label that required significant time and effort. The latest innovation in digital technology is continuously evolving and enhancing the image quality like never before. Incorporating perfect registration, mingled with consistency, produces the best possible image.
ElectroInk is the newest addition to the printing and packaging market that enables top photo quality, finer details, and vibrant colours. Another feature that the Ink can add to your design is that it allows you to match the hues for crystal-clear finishing and perfect alignment of all elements of the design.
Digital press printing allows easy & quick updates to your brand with flexible packaging design. As labelling and packaging demand might change from time to time, or some packaging trend might become viral that your brand wants to copy. Or if you are replacing some of the printed ingredients or just might want to renew your logo, then on-demand printing might come in handy for you.
Before the digital landscape, these design transformations used to be quite time-consuming and costly. But with new technologies adding up, even last-minute changes are not a challenge anymore; you just need to update the file!
Another benefit of direct-to-substrate printing is that you can print your designs on a variety of suitable materials. With the ability to print on uncoated, coated, metallised, synthetic, and coloured media, you can almost achieve any look and even obtain versatility throughout your designs.
And finally, but most significantly, digital press printing is a more environmentally friendly option. It requires fewer resources and toxic chemicals and also produces much less waste compared to traditional printing methods.
According to a report published by Deloitte, 75% of consumers pay more regard to brands offering eco-friendly solutions and products, and 49% are even willing to pay more just for sustainable packaging.
In today’s environment of a conscious market, syncing with sustainability is not just an option; it’s a way to win customers and meet their expectations. As digital press printing avoids excess inventory, it in turn makes a healthy impact on the environment, making sustainability an essential part of your brand’s outlook.
Following is a list of elements that you should consider before picking on-demand printing for your packaging as the ultimate pick.
Packaging is a silent salesperson on every shelf in each retail store. At the outset, it shapes consumers’ perception of the product and brand, and in the era of social media and evolving trends, good packaging might help your brand connect with consumers well. Digital on-demand packaging print allows room for your brand to stay flexible and relevant. and react to changing market dynamics in real time, which gives your products an edge when sitting on the shelf and drives ultimate sales.
Your Boxes, Your Choice Canada also has a dynamic range of boxes listed on the website that can be digitally printed according to your preference. Check them out here!
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