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Packaging is more than an external factor of any product: it’s the representation of its brand. Therefore, if the packaging is well-designed, your brand will make a positive impression. If not, then you are well aware. So, if your brand is trying to figure out what type of packaging it should go for. This blog will be your guide. There are mostly two best options from which brands pick: custom cardboard packaging or rigid boxes.
Now, if you can’t decide which to opt for. Keep following this blog to discover what makes these packaging types the best in their own place. Then, choose what suits you!
This or That: Custom Cardboard Packaging vs Rigid
Cardboard and rigid packaging both offer many benefits to their customers. In terms of both style and functionality, these packaging boxes are top-tier. Consumers admire any type of packaging that appeals to them aesthetically and performatively. 67% consumers are of the view that cardboard packaging makes a product look more attractive than other packaging materials.
These stats are a reflection of the preferences of many people. The use of cardboard packaging, when done right, will do wonders for your brand. Cardboard boxes can be customised however you want them with ease. These boxes are easy to use and handle. They are eco-friendly and reusable, too. So, this is what makes them the audience’s favourite.
Now, let’s move from custom cardboard packaging boxes to rigid boxes. Rigid packaging is considered a luxury packaging. As its name suggests, this packaging is hardcore. It’s considered the top class and highest quality packaging meant for something special.
Rigid packaging is robust, with a strong structure. Most people like to use it as gift packaging. The stats tell that 61% consumers are most likely to re-purchase an exclusive product if it comes in a premium packaging. Furthermore, 50% consumers will recommend your brand if your product comes in a gift-like packaging.
So, this is the brief idea of what these two packaging types are and what the numbers tell us about them. You still can’t choose, right? We got you covered.
Let’s move on to more details. Read along to see what cardboard and rigid packaging has more to offer:
5 Deciding Factors To Make The Right Packaging Choice
1. Protection
- Cardboard
In terms of protection, cardboard boxes do a great job. This packaging is lightweight but sustainable at the same time. It keeps any product in it safe and maintains its quality. It will give your product packaging a compact, handy, and aesthetic look. The use of green packaging materials in this packaging makes it even more worth choosing.
- Rigid
Rigid packaging, as its name is rigid. It is strongly built and heavier in comparison to cardboard. This packaging type guarantees the protection and maintenance of your product. Your products will not only be protected but will be considered the VIP compared to the rest. Choosing this packaging will get you both safety and instant customer response.
2. Aesthetic
- Cardboard
Cardboard boxes can be customised with any type of colour or design elements; they will look good. Many consumers admire its minimalistic look without any ornamentations. However, adding some decorative elements to custom cardboard packaging boxes will only take their sales to a high end.
- Rigid
Rigid packaging is aesthetic as it is due to its premium quality. However, when it comes to using it as a gift, it can be customised as per the customer’s needs. These packaging boxes are mostly used by large-scale businesses due to their luxury status. But small businesses also make use of this packaging for special occasions.
3. Sustainability
- Cardboard
Cardboard packaging boxes are considered more sustainable. They are lighter in weight, easier to manufacture, and use. Therefore, their production in bulk is not a problem for any business, whether big or small.
- Rigid
Rigid box packaging is also built using cardboard. However, it comes with a sturdy material, which is why it’s stronger and heavier. These aspects of this packaging make it a little difficult to produce in bulk, as it requires a lot of material and time.
4. Cost
- Cardboard
Cardboard packaging is manufactured using eco-friendly materials that are recyclable in nature. This not only makes them green but also fairly cost-effective. Therefore, those brands that are looking for an all-in-one type of packaging, cardboard boxes would be it.
- Rigid
Rigid on the other end, it is not an ordinary packaging. That’s why its cost is not ordinary either. Due to the high use of materials and production, the expenditure is higher. That’s why brands don’t opt for rigid box packaging in bulk but for limited edition products or gifts.
5. Functionality
- Cardboard
In terms of use, cardboard packaging is very easy to handle. This box packaging offers a smooth unboxing process to reuse it for multiple purposes. Its structure is not complex, can be easily used, and can even be rebuilt. This allows the customers to make use of their custom cardboard packaging for a long time.
- Rigid
Rigid packaging in functionality works well and offers a lot of unmatched luxury compared to any other packaging. This packaging is not too difficult to use, either. However, its heavy build makes it difficult to use these rigid boxes for any purpose other than gifting or packing high-quality products. For brands and customers, both this packaging holds a high demand but not for daily use.
Final Thoughts!
Now that you know everything about the custom cardboard packaging and rigid boxes, you should be able to pick one. However, you can still take your time and consider your brand requirements before making a move. But when you’re ready, and if it is today, then without wasting a second, get your quote with YBY Boxes Canada and design your brand packaging today!