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Customisation has become the new trend in the world of packaging, as businesses try to stand out in the competitive market. In the same context, custom-printed popcorn boxes have become the new talk of the town. Further than serving as a container for snacks, these custom boxes offer a variety of other benefits that will help you leave a great impression on the customers.
Did you know that Canada’s popcorn market was valued at around USD 158.6 million in the year 2023 and is forecasted to reach around USD 295.9 million by the year 2030? Furthermore, the Canadian popcorn industry is expected to grow at an annual growth rate of 9.3% until 2030!
In this blog, we are going to highlight how you can use personalised popcorn boxes as a marketing tool. Additionally, we will also give you some finishing tips to make your design look more appealing among competitors. Popcorn is always in high demand, especially during the launch of a big movie, so you can use this time to launch your fascinating popcorn boxes. Let’s begin!
Here is a list of 5 benefits that custom popcorn boxes will add to your brand:
Ever thought of giving your customers popcorn wrapped in kraft paper or paperboard? Or how about recycled cardboard with a matte finish? Quirky, fancy, and vibrant packaging is used all around the globe, but on the other hand, sustainable packaging is also attracting customers today. As this type of packaging is recyclable as well as eco-friendly, it will not only maintain food quality but will also help secure the environment.
Moreover, your brand can catch customer attention quickly if you introduce your brand as environmentally friendly! You can even use corrugated cardboard boxes for developing heavy-duty packs or bamboo fibre for sturdy boxes! You can use soy-based ink for printing and avoid plastic lamination for creating completely sustainable boxes that everyone will adore.
Expressing your brand’s unique idea is something that will add extreme value to your popcorn boxes. Yes, we are talking about custom popcorn boxes! You can personalise your popcorn boxes according to any theme, be it cinematic or something that helps you channel your brand’s voices easily!
It’s a great chance to explore your and your team’s creativity and also to scale up your business simultaneously. For doing this, you’ll have to design your popcorn boxes from scratch; you can even add a vibrant design, a custom logo, or collaborate with another organisation to print a poster/advertisement on the boxes. Your creativity can take you anywhere, and your custom popcorn boxes will definitely stand out!
Every new event brings a new opportunity for your popcorn brand to shine even more! Be it Halloween, Easter, or Christmas! As customers’ tastes change with each event, you can use this chance to create unique, limited-edition themed popcorn boxes.
Each event would account for some unique preparation. You can decorate the popcorn boxes according to the theme of the event to create some heartfelt memories. Limited edition popcorn boxes will empower you to offer something unique and will also bring it into the limelight.
Custom-printed boxes don’t have to be boring all the time. They can go far beyond simple logos and patterned designs. You can include interactive elements, such as trivia, games, or QR codes, on the packaging to provide an immersive experience for the customers. This gives you two benefits: first, it adds value to your products, and secondly, it helps build a customer base that, as a result, deepens the relationship between your brand and the consumer.
Custom popcorn boxes can also serve as a great marketing tool if you set up your strategy just right. The space that is available on the outer packaging can be used smartly to advertise any promotional message, special discount offers, or simply for incorporating QR codes that will immerse the consumers in a new arena, be it gaming or a website. This strategic approach can turn ordinary popcorn boxes into a budget-friendly marketing tool, which in turn will foster brand promotions.
Before coming to the finish line, we will provide you with some quick coating tips:
1.If you want your boxes to be heat-resistant and durable, then you can use PP. Its coating will help the bucket to resist and carry hot popcorn without burning the box. Additionally, it will secure the box even after regular washing for repeated use.
2. You can apply an oil-resistant barrier coating on the popcorn boxes to protect them from butter or oil stains. This will ensure cleaner buckets with improved usability.
3. If you want your custom boxes to be protected from peeling, fading, or scratching after being put in a dishwasher, then you should definitely apply a protective topcoat to safeguard them.
We have given you a roller-coaster ride on the top benefits of using personalised popcorn boxes so they can bring maximum value to your business. Any brand that is looking to add charm to its popcorn packaging or use it as a marketing tool can utilise these strategies.
Here at Your Brand Your Boxes Canada, we design and deliver the best custom boxes according to the requirements of the customers. Check out our popcorn boxes on our website to place your order. We are just a click away!
Thank you for reading our blog!
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